SOFT SAVING: A GENERATIONAL WAKE-UP CALL

Soft Saving: A Generational Wake-Up Call

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success complied with a familiar pattern: earn gradually, save aggressively, get a home, and plan for retired life. But Gen Z is coming close to money with a fresh point of view. Instead of focusing only on lasting buildup, this generation is prioritizing balance, wellness, a

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